Wednesday, November 13, 2019

Falling in Love


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I fell in love at an early age. I was about 4 when I was first introduced to them. Growing up they weren't far away. I was surrounded by things they made. I traveled the 1 hour and 17 minute drive to see them almost every weekend. I grew up with them. For the rest of my life they will have a special place in my heart. They helped shape me into the fun loving, still a kid at heart person I am. They are Disney.

The Walt Disney Company founded by Walt Disney and Roy O. Disney took life in 1920 when a then young Walt Disney began his career as a writer and illustrator. It wasn't until 1927 when Oswald the Lucky Rabbit started what would become the most revolutionizing enterprise the world has seen today.

When Walt's bosses took the rights of Oswald from Disney he modified Oswalds appearance and Mickey Mouse was born! Mickey featured in two short silent films before Steamboat Willie premiered which was the first Mickey Mouse Cartoon. Throughout the 1930's Walt Disney Productions dominated the animation market with additions to Mickey's crew including Donald Duck, Pluto, and Goofy.
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Disney was a success but it wasn't until Walt Disney took the biggest risk to date of the company's short history. That the step to becoming the empire it is today came to fruition. Snow White and the Seven Dwarves. With the creation of Doc, Grumpy, Happy, Sleepy, Dopey, Bashful, Sneezy, and of course Snow White The Walt Disney Company revolutionized animation. From the 1940's to 1955 Disney created classic after classic including: Pinocchio (1940), Dumbo and Bambi 1941, and 42, and Cinderella and Peter Pan in the early 50's.

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Disney then took things to a whole new level. Flexing his muscles in 1955 Walt Disney and his company opened Disneyland in Anaheim, California. About the same time the company came out with Buena Vista Productions creating total control over his films their production and marketing. Walt Disney and his company continued its ascent throughout the 1950's and 60's growing with Television shows, as well as continued dominance with animated movies.
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Even with all his success Walt along with his company were never financially secure even at his death in 1966. He had however put the steps in place beginning in the early 1960s to create the giant that Disney is today. In 1965 under a multitude of names and companies Disney had acquired over 27,000 acres of barren swamp-land in central Florida. His most ambitious and creative idea to date, The Walt Disney World Resort.

To date Walt Disney World in Orlando, FL attracts over 52 million visitors a year from across the globe. Disney has expanded opening up Disney Worlds in Paris, Tokyo, and Hong Kong. Disney on the Film and Television side of things has acquired, ABC, Pixar, and Marvel acquisitions that cost the Company $7.4 and $4 billion dollars respectfully. Disney went on to acquire Lucasfilm from filmmaker George Lucas securing the Starwars series a Disney film. Most recently in a deal finalized this year The Walt Disney Company bought 21st and 20th Century Fox in a deal valued at over $70 billion

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Today the place, characters, and people I fell in love with over 15 years ago is valued at over 130 billion dollars.
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2 comments:

  1. It's crazy to see the amount of influence this company has on both media and the childhood of so many people.

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  2. Disney was definietly influential throughout my whole life!

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