Social Media Personalities

Throughout social media there are people and personalities that make the social media realm go round. Influencers, creators, and ambassadors are major personalities that leverage a following and voice to increase their brand and the brand they work for.

Influencer
A person or persons who are skilled and passionate in knowing how to communicate, engage, and create dialogue in the right way for the right reasons.
-Large Audience
-Paid Endorsements
-Access to brand and events
-The brand controls the relationship
-One-way Commitment
-Disclose agreement and identity

Creators
Similar to influencers but they tend to create more content while giving insights and strategy to their associated brands.
-Leverage opportunities for creativity
-Paid endorsements
-Partnership
-Creators are in control of creative execution
-Two-way commitment
-Disclose name or under nickname

Ambassadors
Working to promote your brand and and work but in their own personal interests effects. Leveraging loyalty to a brand as their currency. Loyal customers, alumni, current students, or fans all count as ambassadors.
-Leverage loyalty and commitment
-Exclusive access
-Ambassadors control their involvement
-Two-way commitment
-Disclose identity and connection

How many influencers do you follow on social media? What is the real stream of content on your pages and feeds?

These personalities have become so good that they barely have to work to do their job as they already have the following they need.

How to Find Brand Voice in Writing

Before a brand can take off and even begin its digital presence and marketing it needs voice. The ability to connect and be unique. This can be broken down platform by platform or audience by audience. Making each writing style unique and different depending on the intended audience or goals. 

1. Give your brand a personality and stick to it

2. Find attributes you want to stay away from

3. Determine the attitude you want your audience to have towards you based on how and what you share platform by platform

4. How do you want people to feel about your content

5. What is in it for your audience what are their benefits from connecting with you

6. Who are the audiences you want to focus on and key into

7. Know your competitors including how they communicate and what their voice is

8. What are your goals

9. Does everything you post have a goal or purpose reflect on your content right now and where it is and should be

10. How do you want your audiences to respond to your content

These 10 key steps can help drive your content and writing and where it should go into the future. The ability to review and look at the content already being managed can have a lasting impact on all of your existing audiences.

Monitoring and Listening to Social Media

Research into social media has become a major tool in marketing and advertising to be able to identify audiences. There are two main ways to do this. Monitoring and listening. Each have their own benefits and each are a bit different.

When monitoring analytics become a key factor in the research. Tools have been created to make a systematic and sustainable program to range your success. Listening is finding feedback from the audiences. Comments, questions, concerns all tie into listening to an audience.

Here are the top five benefits to monitoring and listening to your audience:
-Finding what key words, hashtags, phrases, accounts, and user help to reach and impact the audience.
-Identifying which accounts, websites, blogs, and other external links strengthen word-of-mouth traffic.
-Following trends.
-Identifying the growth of your brand through various platforms and outreach.
-Finding overall following data when audiences are active when they respond and when they want to be contacted.

Being able to read an audience and use it to your advantage in the business world of marketing and advertising has become a key to success. Using these benefits of monitoring gives businesses a needed edge in finding the right ways to reach their audiences.

Social Media and Politics

Politics have always been a complicated field. Watching as I grew up I remember how as election season came along everyone would make the same old comment as ads came on "oh it's election season again." Now politics, and the political season has taken a complete shift as politicians have access to a year round billboard.

No matter what platform you look at every form of social media has become part of the political battle ground. From releasing ads to every day tweets on popular issues and topics politicians are working to use social media as a year-round broadcast of their political message.

President Donald Trump has 58.1 million followers on Twitter and over 40 thousand as a total number of tweets. He used Twitter to rally his fan base and has used his 280 characters to share his opinions and policies throughout his presidency.

In just the past few weeks headlines have been made over social media. As both Senator Cory Booker out of New Jersey and Senator Elizabeth Warren of Massachusetts used twitter to announce their intentions to run for President in 2020.

As the new age of politics continues to grow certain political figures are seeing their number of followers rise at astronomical rates. At the forefront of this is Congresswoman Alexandria Ocasio- Cortez she has seen her following number rise upwards of 300 thousand in the past two weeks as she has gone viral twice since taking office.

Worldwide Politicians/World Leaders with the Largest Social Media Following:

1. Barack Obama

2. Donald J. Trump

3. Narenda Modi (Prime Minister of India)

4. Hillary Clinton

5. Dalai Lama

6. Pope Francis

The landscape of politics will continue to change. Politicians will continue to look for new ways to use this tool to spread their message. This new form of advertisement continues it will be up to the followers they gain to the knowledge they need to be able to support the politicians they view as the best for this country and the world.