Throughout social media there are people and personalities that make the social media realm go round. Influencers, creators, and ambassadors are major personalities that leverage a following and voice to increase their brand and the brand they work for.
Influencer
A person or persons who are skilled and passionate in knowing how to communicate, engage, and create dialogue in the right way for the right reasons.
-Large Audience
-Paid Endorsements
-Access to brand and events
-The brand controls the relationship
-One-way Commitment
-Disclose agreement and identity
Creators
Similar to influencers but they tend to create more content while giving insights and strategy to their associated brands.
-Leverage opportunities for creativity
-Paid endorsements
-Partnership
-Creators are in control of creative execution
-Two-way commitment
-Disclose name or under nickname
Ambassadors
Working to promote your brand and and work but in their own personal interests effects. Leveraging loyalty to a brand as their currency. Loyal customers, alumni, current students, or fans all count as ambassadors.
-Leverage loyalty and commitment
-Exclusive access
-Ambassadors control their involvement
-Two-way commitment
-Disclose identity and connection
How many influencers do you follow on social media? What is the real stream of content on your pages and feeds?
These personalities have become so good that they barely have to work to do their job as they already have the following they need.
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