Social Media Personalities

Throughout social media there are people and personalities that make the social media realm go round. Influencers, creators, and ambassadors are major personalities that leverage a following and voice to increase their brand and the brand they work for.

Influencer
A person or persons who are skilled and passionate in knowing how to communicate, engage, and create dialogue in the right way for the right reasons.
-Large Audience
-Paid Endorsements
-Access to brand and events
-The brand controls the relationship
-One-way Commitment
-Disclose agreement and identity

Creators
Similar to influencers but they tend to create more content while giving insights and strategy to their associated brands.
-Leverage opportunities for creativity
-Paid endorsements
-Partnership
-Creators are in control of creative execution
-Two-way commitment
-Disclose name or under nickname

Ambassadors
Working to promote your brand and and work but in their own personal interests effects. Leveraging loyalty to a brand as their currency. Loyal customers, alumni, current students, or fans all count as ambassadors.
-Leverage loyalty and commitment
-Exclusive access
-Ambassadors control their involvement
-Two-way commitment
-Disclose identity and connection

How many influencers do you follow on social media? What is the real stream of content on your pages and feeds?

These personalities have become so good that they barely have to work to do their job as they already have the following they need.

How to Find Brand Voice in Writing

Before a brand can take off and even begin its digital presence and marketing it needs voice. The ability to connect and be unique. This can be broken down platform by platform or audience by audience. Making each writing style unique and different depending on the intended audience or goals. 

1. Give your brand a personality and stick to it

2. Find attributes you want to stay away from

3. Determine the attitude you want your audience to have towards you based on how and what you share platform by platform

4. How do you want people to feel about your content

5. What is in it for your audience what are their benefits from connecting with you

6. Who are the audiences you want to focus on and key into

7. Know your competitors including how they communicate and what their voice is

8. What are your goals

9. Does everything you post have a goal or purpose reflect on your content right now and where it is and should be

10. How do you want your audiences to respond to your content

These 10 key steps can help drive your content and writing and where it should go into the future. The ability to review and look at the content already being managed can have a lasting impact on all of your existing audiences.