Sunday, March 31, 2019

The NCAA Social Media Spotlight


Image result for college athlete schedule



The saying "Any publicity is good publicity" may have taken a turn against the National College Athletic Association over the past month. In a new media campaign the NCAA is putting "the life of a college athlete" on display. 

Responses ranged from current student athletes, celebrities, to professional athletes. But there was one constant, the response was not positive.

"Y'all payed the actors more than the real student athletes" 

"This is not how it goes" 
"this is the most inaccurate thing I’ve seen in a while..."
"You damn crooks made this look like being a Student athlete was easy."
"Where the early morning workout? I dont see any ice wrapped on that arm hes raising. Did he not have any homework or studying to do before bed? What kind of major he got? Underwater basket weaving? And this bum doesnt watch film but got time to dance. NCAA is lying to these kids"

Countless athletes came to the twitter world just denying the video's authenticity. 

With the original campaign goal to be to show how college athletics help college athletes go pro in something other than sports. The NCAA has been playing recovery since many of its main revenue providers have put the campaign in a bit of a precarious spot to continue. 

2 comments:

  1. Yikes! I agree that the video doesn't seem to do real college athletes much justice. I never did any sports in college because I knew how much of a time commitment it would be. I wanted to focus on my classes but, even though I'm on the outside, I hear and see how hard our college athletes work. They have to balance an intense sport with lots of school work and that can be hard to manage. It doesn't help these high school kids much if you lie to them about what they will be doing.

    ReplyDelete
  2. Being a college athlete can be a lot more difficult than it looks and this video does not portray that very accurately. I feel as if it would have been more useful to show how hardworking college athletes must be.

    ReplyDelete