Social media has become a continuously developing tool. Taking shape over the past decade platforms have become tools for business, communication, and marketing. Self proclaimed gurus shower the globe but in reality as social media continues to develop it changes everyday. Specialist work to stay on top of what is new but most would admit it changes all too frequently to be an expert. In the final chapter Guy Kawasaki gives a few brief tips in a final chapter of his book.
His top tips for the most used platforms:
For Facebook the biggest thing he looks to inform readers on is that not all viewers see everything you post. The "news feed" does not show everything posted in a day. Facebooks argument is that it does not want users to be overwhelmed with posts. Your job is to make your posts worth Facebook's "news feed" worthy this is caused by interaction. Use your posts to grab peoples attention. Give people reasons to interact with your posts and profile.
For Instagram while it is a somewhat restricted form of social media it can still be extremely powerful. Keep it short and interesting attention grabbing and informative. Make sure to add hashtags and other easy ways to look back and identify your post and business.
For Twitter be bold and grab attention. Add graphics to stand out. Make sure you understand who can see which tweets and how they are affected by addressing. Understand the keys to twitter and how you can interact with others using mentions and tags along with retweets and replies.
Social media is a new age tool. It's ability to effect society is immeasurable. How it can be used is still developing as more and more functions are added each day. These few tips from In every form we are all still learning as it is still evolving.
I also learned a lot from these chapters. It's amazing how much goes into making sure that your social media platform is running to the best it can, especially Twitter.
ReplyDeleteThis book was really important to what we are trying to do in class. I really enjoyed learning from it and growing my social media skills.
ReplyDeleteThis book was so helpful in really laying out the importance of social media and how we use it to the best of our advantage. Kawasaki did a great job explaining everything in a clear way.
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