Social Media Specialization

Social media has become such an integral part of society that branches have come off of it into forms of specialization. Platforms can be used in so many ways entertainment, sports, crisis communication, and journalism. Each specialization uses social media in different ways taking advantage of different tools in social media.

Entertainment:

• Regular updates 
• Strategic briefs 
• Influencer branding
• Graphics and visuals
• Videos
• Press releases

Sports:

• Game releases
• Game events
• Updates 
• Content and scheduling 
• Sponsorships 
• Graphics and visuals
• Videos
• Branding 
• Influencers

Crises:

• Crisis plans 
• Statements
• Exercises and training
• Backgrounds on key professionals
• Media monitoring and listening 
• Policies and guidelines
• Live video and news releases

Journalism:

• Stories
• Updates 
• Features
• Articles
• Exclusives
• Investigations
• Video

Social media is used in so many facets. It can effect so much of the life we live in so many different ways. These are a few ways that social media continues to grow and impact the world.